Area Director of Sales

Company: Raines Co
Location: Waco
Posted on: November 6, 2024

Job Description:

The Area Director of Sales is responsible to develop and foster business through pro-active direct sales, marketing, and solicitation for various or specific market segments for assigned properties.
Qualification Summary:
Required Experience and Education:

• 
  
• Minimum two years sales experience in hospitality or two years of progressive experience in a hotel environment.
  
• Proficient in Microsoft Office or similar computer applications.
  
  Preferred Experience and Education:
  
  • 
    
  • Five years prior hotel sales or catering manager experience.
    
  • High-school diploma or GED, preferred a bachelor's degree or two years of hospitality experience and an associate's degree.
    
  • Experience with Delphi FDC or Sales Pro.
    
  • Experience with brand's PMS and sales related applications.
    
    Travel:
    
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    • Up to 75% travel requirement and travel between properties as needed.
      
    • Must possess a valid driver's license and reliable transportation.
      
      Physical:
      
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      • Frequent sitting, standing, and moving about the facilities. Handling objects, products and equipment. Using keyboards and other office computer equipment.
        
      • Occasionally push, pull and lift items weighing up to 25 pounds. Must communicate information and ideas so others will understand. Must observe details at close range.
        
        Other:
        
        • 
          
        • Must speak English fluently.
          
        • Must have excellent written and oral communication skills.
          
        • Mathematical skills include basic math, budgeting, profit/loss concepts, percentages and variances.
          
        • Problem solving, reasoning, motivating, organizational and training abilities are often used.
          
        • Ability to effectively multi-task.
          
          Duties and Responsibilities:
          
          • 
            
          • Meet or exceed budgeted RevPAR goals for assigned properties.
            
          • Accurately forecast revenues for the following month.
            
          • Analyze short-term fluctuations and direct selling activities to maximize revenues.
            
          • Prepare sales and/or marketing plans for the following year.
            
          • Ensure front desk agents are familiar about all sales programs and key accounts at each property.
            
          • Produce sales department reports in a timely manner.
            
          • Know which market segments produce effective business for the properties and how to balance them to maximize revenues. Perform displacement analysis for groups or accounts as needed.
            
          • Know SWOT of each property and competitive sets.
            
          • Read and interpret STR results weekly and monthly.
            
          • Identify revenue opportunities and work to secure business from them.
            
          • Demonstrate commitment to superior guest service through personal response to guest needs.
            
          • Conduct site visits, coordinating with all departments for show rooms.
            
          • Any and all other duties as assigned.
            
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Keywords: Raines Co, Grapevine , Area Director of Sales, Executive , Waco, Texas